Kai Sauter - MA Show

For my MA project I have created a modern, innovative and interactive advertising campaign for Sugru. Sugru is the world’s first mouldable glue that sticks to almost anything and turns into a strong flexible rubber overnight. Invented for people looking to repair and improve stuff, it’s used by people in over 160 countries – from homeowners planning DIY projects through to people making small improvements to gadgets, appliances and even toys. Created by a young product designer, Sugru is made to stick to as many materials as possible forming a strong bond to aluminium, steel, ceramics, glass, wood and other materials including some plastics and rubbers.

This campaign includes print and digital advertising as well as augmented reality. I have also designed an app that allows the user to bring the advertising to life.

Contact Email: mail@kaisauter.de

Find out more about the 2017 MA show at https://www.wlv.ac.uk/mashow/