Branding the band

Graphic Communication students working on the Branding in Context module welcomed members of Shatter Effect to see their ‘elevator pitch’ in November. Students gave it their best shot to impress the band with their ideas using social media to on-brand and spread the word.

The students work was well-received and it was even filmed by Level 6 Video and Film students for an assignment recording the latest newsworthy happenings in the School. The top image is of level 5 student James Spellman doing his best with the two minute timeslot to impress.
Tutors Jeff Leak and Callum Ives were impressed with the work undertaken to make the presentations impactful and concise. "We're really grateful to Shatter Effct for not only giving up their free time to give students a free gig but also to follow up - guiding students to relevant references and sitting in on the presentations"
Shatter Effect hope to follow up the presentations with the offer to work with and to use the winning student idea in their next campaign.

Students feel Shattered

Level 5 Graphic Communication students studying the ‘Branding in Context’  module and Level 6 students undertaking their Final Project module were given a shattering start to their live assignment by attending a private gig by upcoming band Shatter Effect. The students are being asked to produce a campaign to build on the bands already impressive award-winning marketing.

Tutor Jeff Leak said,

“Shatter Effect are a five piece band who sound amazing and their performance was equally full of energy. We’re really pleased to be given the opportunity to work with them on this project and know that our students will pull out all the stops to produce some innovative work that exploits social media and creates new online guerilla marketing initiatives.”

Shatter Effect are due to release their new album - ‘Decade in the Dark’ – later this year. You can find out more about them here, check out their last video and maybe even go along to one of their upcoming national tour dates:

http://www.shattereffect.co.uk/

http://www.youtube.com/user/ShatterEffectMusic

http://www.twitter.com/ShatterEffect

Work experience not to be sneezed at...

Graphic Communication student Deepak Garcha has recently completed work for Walsall based business, Allergy Protect UK. The company used council grants to employ Deepak who came up with the company name: Allergy Protect UK, designed a brand identity and applied it to a full colour leaflet.

Allergy Protect UK aims to provide a chemical free dust mite removing solution to domestic customers who wish to be assured that it is safe for their familes, children and the elderly. Allergy Protect promote a device that uses ultraviolet light to kill the mites and therefore there are no harsh chemicals.

Deepak’s work is pivotal to launching the business to potential customers; residential homes, old peoples homes and small hotel chains.

Deepak said, “The client was pleased with the work that I had done, and asked me to continue on being the designer for her company - she would like to keep in contact with me after graduation.”

Graphic Communication students are a Glass Act....

The Glass Association, a registered charity, is a national association born almost 30 years ago out of the need to foster the understanding and appreciation of glass and glass making techniques throughout the UK.

Level 2 Graphic Communication students have been working on a live brief to re-brand the Association to include stationery, print focused publications - quarterly magazine ‘The Glass Cone’ and the Association’s biennial Journal and web, social media groups / blogs etc.

Designs shown here are: (clockwise from top left: Xintong Du (Dee), Daniel Dean, Alex Steer, Andy O'Rourke and Katie Howells)

You can find out more about the Glass Association by visiting: www.glassassociation.org.uk