Background information
The final year Textile students at the School of Art and Design have recently been involved in a competition to design a product range for an outdoor living collection. Products include deck chairs, cushions, beach windbreaks, etc…
The collection is to be launched by More by Design at their Custard Factory/Birmingham showroom in March 2013. http://www.morebydesign.com
The new collection will be called 10°.
The number 10 refers to the number of students who have been selected to contribute to the collection, while the temperature degree symbol is used in place of the word “degrees”.
Competition
To design a new logo for the 10° brand using a fresh approach to create an inspiring result.