Many congratulations to Emily Smith, Visual Communication graduate who has won the Coregeo Fresh Produce Award at New Designers 2020. Her brand design and packaging, 'It’s Melon’ aims to be fun and exciting. Emily uses hand-rendered type for the word ‘on’ creating a new way of reading the brand whilst giving a sense of readiness indicating that products are fresh and ready to eat. The characters and smile icon give a joyful feel to the brand.
The judges commented that:
"Emily’s work showed a level of creativity, diligence, fun and strategic insight that elevated her presentation from others. The evolution of her branded designs across different mediums wowed us."
Emily's prize includes £1,000 to support the development of her graphic design career, alongside the opportunity to be on the Coregeo® agency and graphic design roster for 2021. This provides further design opportunities for existing Coregeo® brands, such as Pink Lady® apples and Tenderstem® broccoli, as well as new brands in the development pipeline.
Well done Emily
