Designer Sarah Hyndman explores typography as we experience it in our every day lives under the banner of Type Tasting. In her TEDx talk she shares a story of type and invites us to consider our emotional response to the printed word.
Each font/typeface has a personality that influences our interpretation of the words we read by evoking our emotions and setting the scene. We all understand this instinctively but it happens on a subconscious level. Sarah shows us that conscious awareness of the emotional life of fonts can be entertaining and ultimately give us more control over the decisions we make.
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