Monday, 17 April 2017
Sarah Hyndman - How to Draw Type and Influence People
"I want to show that it is part of people’s everyday lives and it’s fun – it’s about the first record you fell in love with, the first sweet shop you went to as a child. Our written language is formed of letters that have taken on all sorts of shapes and styles over centuries. It is a visual code that is a mirror to our lives."
In partnership with Laurence King, Design Week are asking readers to take part in a competition to stand the chance of winning a free copy of Sarah's book. Design Week would like you to take part in the mash-up challenge by thinking of two typefaces with very different characteristics and personalities, and combining them to create a new, hand-drawn one that showcases the best – or worst – qualities of both. Email Design Week at firstname.lastname@example.org with your mash-up creation, along with a name for your typeface by 19 April. They’ll pick their favourite one, showcase it on their site, and send the selected winner a free copy of How to Draw Type and Influence People.