Thursday, 2 November 2017
Discussing Sheaffer Graduate Awards
Sitting round the table in the University refectory, Sheaffer graduate award winners Rhiannon Powell, Jerome Wooton and Georgia Perrin have been discussing their approach to design and the inspiration behind their ideas. In a conversation with Rachel and Ben of Smallman Media, PR company for Sheaffer, Rhiannon, Jerome and Georgia with Graphics subject leader Mark Austin enjoyed sharing enthusiasms for their winning design projects.
Rhiannon, now studying for an MA in Visual Communication, discussed her ambition to work as a professional designer and copywriter. Ignited by her love of films, Rhiannon's acclaimed project was her final dissertation, ‘An Investigation of Representations of Physical and Mental Entrapment in Classic and Contemporary Disney Film.'
“I love film” said Rhiannon “and knew I wanted to analyse the Disney films I’m passionate about, so after reviewing different Disney genre, I settling on the films Sleeping Beauty, Tangled and Frozen as subject matter for my work."
A live project for Erasmus Plus was the winning solution for Georgia Perrin, whose Sheaffer Award was presented for work on live of projects. Georgia’s design develops an app for Erasmus, “I designed over a thousand pages illustrating content for the app in different languages” she said. After making this sizeable design project so visually interesting, Georgia was also nominated for student employee of the year awards, winning the University’s Commercial Impact Prize. Georgia is now a Graduate Teaching Assistant within the Visual Communications department and is studying for a Post Graduate Certificate in Education.
The Sheaffer Award for Use of Language in Graphics Projects was won by MA student Jerome Wootton for his distinctive final year undergraduate project interpreting the Gallifreyan language. A long-term fan of Doctor Who, Jerome, owner of his own Tardis and collection of Doctor Who ephemera, was inspired by the BBC shows broadcast from 2005. His project investigates a series of interactive print techniques in combination with coloured light to achieve legibility and comprehension within his work.
All award winners discussed the conceptual inspiration they take from contextual studies, synthesising research and analysis to inform their developing conceptual alternatives.