This blog shows the news of students and staff from
the Visual Communication division, Faculty of Arts, University of Wolverhampton.
Details of our next University Open Days can be found here. To visit the Visual Communication course finder click here.
Wednesday, 11 November 2015
Planning Intern - mcgarrybowen - London
WHO WE ARE
mcgarrybowen is an integrated advertising agency committed to creating work we’re proud of, for clients we’re proud to work for.
We’re looking for a smart, energetic and useful Planning intern to join us from January 2016 for 2 months. We want someone who’ll be impossible to ignore, and will add value with every breath.
You’ll be working with the Planning department across a range of brands, and will gain an understanding of advertising & account planning whilst you’re here.
This is a great chance for you to get a great start at a great agency doing great stuff.
Specific responsibilities will include…
• Researching, analysing and compiling reports about a range of topics including brand, category and consumer trends
• Compiling competitive reviews
• Assisting with social media community management & social media trend spotting
• Researching data for input into creative strategies and briefs
• Conducting primary research activities for clients & new business (e.g. VOX pops)
• Inputting into the weekly staff & client newsletter
• Helping the Planning department prepare for strategy presentations & briefings
HOW TO APPLY
At mcgarrybowen, we don’t believe in brands, we believe in icons.
These days, anything and anyone with an opinion and a YouTube account can claim to be a brand, so we think we should aim a little higher. If brands are symbols of ownership (rooting from branding cattle), and icons are symbols of belief and faith, icons connect with people in a much more profound and valuable way. There are 2 simple parts to being an icon:
Facts – The stories, beliefs or features that make them what they are
Acts - The way they present themselves to the world in an original, remarkable and enduring way.
To apply, we want you to write 200 words about an icon of your choice, explaining why you think it deserves icon status. What you choose is entirely up to you – it could be an iconic brand, a person, an object, a character. Try to think beyond the obvious, and if you’re stuck for ideas, take a look at some we’ve written at http://mcgarrybowen.co.uk/latest/.