Monday, 28 March 2011

Prestigious Starpack Award for Graphic Communication Student

Graphic Communication student Lisa Barretts work has been Highly Commended in this years Starpack Awards. The Award Scheme, aimed at potential professional designers is one of the UK’S most longstanding and prestigious organised by IOM Communications Ltd and endorsed by The Packaging Society .

The brief chosen by Lisa and sponsored by the Benson Group asked for the innovative use of cartonboard as a primary material in a creative packaging solution for an oriental takeaway meal for two. Lisa a final year student outlines her approach to the brief;

“My final concept focuses on the consumer experience, turning the standard supermarket takeaway into something more enjoyable, and functional, whilst promoting the cultural heritage of the food. I tried to challenge existing packaging by providing a solution which allowed the consumer to present and serve food in an unconventional way. The design and brand of "Taste East" was designed to have high shelf impact intended to attract a wide variety of customers. Environmental sustainability has been considered with the pack made out of entirely recycled and recyclable materials.” 

“I am extremely pleased to have won a Highly Commended award at this years Starpack Student Awards. In my final year of study I feel this has given me a positive platform on which to launch my graduate career. The support and expertise of staff on the BA (Hons) Graphic Communication course has enabled me to develop my skills and passion for design; their encouragement to engage with live and competition briefs means that we can experience working to a professional standard which is vital for building a successful portfolio.”  
Responding to Lisa’s success Ian Madeley & Julia Chidley Senior Lecturer’s in Graphic Communication go on to say:

“We are delighted with Lisa’s achievement and particularly so as it marks the third consecutive year that Graphic Communication students have been successful in these prestigious awards.”

All winners are invited to an Awards Presentations at The Boilerhouse, Springfield Business Park, Grantham, on Wednesday 4 May. With all sponsoring companies present this should be an excellent networking platform. Students will have the opportunity to hear a presentation from Mercury Search and Selection specialist recruiters to the print and packaging industry on CV writing and interview techniques.

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