Second year graphics students have been tasked with creating a promotional campaign as part of a new link with international pen company Sheaffer.
The aim of this project is to design identity and a campaign using both visual and verbal language. Students have chosen to work with themes ranging from, promoting the beauty and enjoyment of writing, to reviving the high street shopping experience and encouraging the playing of vinyl records.
The company has presented second year BA (Hons) Graphic Communication students with fountain pens and a selection of ink to inspire the development of innovative solutions to these design challenges.
Barbara George, of Sheaffer UK, said: “The goals of this project are naturally something that is of great interest to our company and we are delighted to be able to encourage and support such a worthwhile design challenge.”