In addition to encouraging more imaginative and innovative creations, it also hopes to use current trends to inspire designers to engage in more profound philosophical and humanistic reflection. This will allow designers to not just be confined to an 'object' itself, but to incorporate a return to life's subtleties within their design concepts.
"Design is a kind of magic from the heart of the designers. Observing the subtle psyche of consumers, and giving expression to their needs"
This is just like people from the Orient who use the smallest seal to make their greatest commitment with their heart. Likewise, simple and easy steps are employed to complete a complex and difficult operation, employing minimum resources to create maximum effect.