Tuesday, 11 September 2012
Leading Lights Lecture from Mark Palmer of Green and Blacks
On 25th September Mark Palmer will be giving the final Leading Lights lecture on The Global Power of Marketing to Drive Changes in Behaviour and Buying Habits. The lecture takes place at the Science Park and tickets are free, but have to be booked in advance.
Born in Wolverhampton, Mark held marketing positions with United Biscuits and Burger King before being appointed marketing director of Green and Black's organic chocolate in 2001, then a niche luxury product.
Over the next four years sales rose from £4m to £60m, ultimately leading to full acquisition by Cadbury. Mark also oversaw the rollout of the Green and Black's brand internationally to markets including the US, Canada and Australia. He is now a part-time non-executive director for the company, which was voted the UK's coolest food brand by Superbrands for four successive years and nominated by Sainsbury's customers as their favourite brand of the noughties.
For more information and to book tickets visit
http://www.wlv.ac.uk/default.aspx?page=29662 or telephone 01902 322 489 / 322 684.