Why subtle typographic choices make all the difference by Jessica Glaser and Carolyn Knight

A strong understanding of how designers control meaning is essential for anyone interested in graphic design or typography.

In their previous article for Smashing Magazine, Jessica Glaser and Carolyn Knight discussed how sophisticated and complex visual and verbal language can get, examining instances that show how type can be used to effectively take control of meaning. For more information on this article visit:
http://www.visualcommunicationwolverhampton.blogspot.co.uk/2012/04/when-typography-speaks-louder-than.html

In this second article they look at the reasons why subtle typographic changes can create considerable effect. Referring to one or two linguistic and semiotic examples, as well as design case studies, They gets to grips with why subtle changes can make all the difference.
This second article can be read at:
http://www.smashingmagazine.com/2012/06/05/subtle-typographic-choices-make-difference/