Monday, 24 March 2014

Poundland competition success

Design by Christy Guan

Two students from the School of Art and Design have won a prestigious competition to re-design summer 2014 and 2015 ‘bags for’ life for Poundland. 

The students, Christy Guan, final-year Graphic Design student and Charlotte Ellery, final-year fashion/textiles student have generated two original designs to be used by Poundland for the next two summers. 

The competition was open to students from the School of Art and Design and the brief was to produce designs that could be used throughout the summer months, the initial plan was to produce one design but the client was so pleased with the quality of the submissions that they decided to use two, there were also two runners up Sarah Collins from Graphics and Naomi Hague from Fashion and Textiles. 

The winning students will be credited on the designs, with a conservative estimate of thousands of bags printed, each one will become an advertisement for the work of the school’s students, Charlotte and Christy will be working with Poundland’s in-house design team, seeing their ideas through to production thereby gaining valuable experience. 

Sharon Watts, subject leader for Fashion/Textiles said it is so important for students to undertake live industry focused projects, it gives a real sense of deadlines, market and client issues and sharpens students problem solving skills. The fashion and textiles students really rose to the challenge in designing bags for Poundland and produced some exciting dynamic designs that were very fit for purpose. 

John Clementson course leader for Visual Communications is delighted that the students have produced such a wide range of quality artwork for the competition: 

"The students engagement with this competition from Visual Communication and Fashion/Textiles has been fabulous, there were some really strong designs for the client to choose from. I would like to congratulate all who took part for producing a number of high quality, artworks."

Pavan Riyat-Ward Marketing Controller said:
“At Poundland we like to ensure the design of our reusable bags are new and exciting for our customers. This year we decided to work with the local talent of the Graphic Design and Fashion & Textile students at the University of Wolverhampton and invite them to submit designs for our new reusable bags with a summer theme. We were so impressed with the quality of the submissions that we have decided to progress with two designs created by Charlotte and Christy for 2014 and 2015.

We’d like to thank all the students who got involved with the project – the high calibre of designs made for a very challenging selection process! Charlotte’s design will be in Poundland’s stores nationwide from June.”

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