Graduate Success - Chris Fonseca

Smirnoff's "we're open" ad. campaign profiles Chris Fonseca, Wolverhampton Graphics graduate and deaf dance teacher. 

The documentary-style ad, which was made by 72andSunny, introduces Chris who teaches other deaf dancers. He explains that, there are other ways to enjoy music beyond hearing it and shows how dancers can still feel the beat on the dance floor. The campaign runs online from 18 March and on TV from 21 March. Outdoor posters will run from 28 March. 

Read more at http://www.campaignlive.co.uk/article/smirnoff-were-open-72andsunny/1388177#YfQGS7xPvItFwZIE.99