48-Sheet is a National and International project that will transform the city of Birmingham throughout April 2012 into a unique urban gallery by utilising up to 100 advertising billboards across the city for visual art.
For the inaugural 48-Sheet project, EC Arts have identified various
key partners committed to this project including Jonathan Watkins,
Director of the Ikon Gallery and Dr Jiang Jiehong, Director of Centre
for Chinese Visual Arts, Birmingham Institute of Art & Design (BCU)
who have identified international artists, Xu Zhen (Shaghai MadeIn
Collective) and Raqs Media Collective (India) to co curate 60
billboards exhibiting new work created for this project.
EC Arts are now looking for established or emerging artists who can
also develop the remaining 40 billboards to expand upon the existing
National and International concepts within the overarching theme for
the project of ? Cultural Curiosity?. The 48-Sheet project challenges
the repetitive rhythm of a traditional advertising campaign by
creating a network of unique and distinctive responses to the
overarching project theme that will raise levels of consciousness and
arouse cultural curiosity.
Artists will be invited to explore the concept by utilising billboards
as their medium within this urban context. The sheer scale of the
project and individual statements will provide an exciting opportunity
to redefine the reach of art by giving it the footprint and visual
impact usually reserved for the consumer market.
Clare McLaughlin
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