"In our over-scheduled society people are always busy and on the go" says Lizy de los Santos . "Technology plays a key role in everyone’s life, particularly when it comes to socialising. Not only social networks, also smartphones and other inventions determine the way we communicate. The rapid pace of change and the anonymity of the internet make it harder to find likeminded people.
For my Master's project I created a new image for the children's product "Popping Candy" and made it a sophisticated fun product which brings likeminded people together. With my campaign I want people to find friends or partners through a fun but efficient way. Humans need to enjoy life and need to be surrounded by people who do the same and who have similar interests." she continues
More information about the 2014 MA show can be found here
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