Freda Sack has a passion for letterforms and enjoys ‘making things happen typographically’. She studied typography at Maidstone College of Art, School of Printing. An increasing interest in the letterforms themselves led to her career as a type designer – working for various font manufacturers and involved with groundbreaking font technology. Freda co-founded The Foundry in 1990 with David Quay to develop their own range of typefaces. From 2001–2013 with her company Foundry Types, she managed The Foundry™ library, and continued with commissioned fonts. Now The Foundry™ typeface library is licensed exclusively by Monotype. Her bespoke typefaces include: WWF, NatWest Bank, Science Museum, Cossette, Yellow Pages, Swiss Airlines, Brunel UK railways, and Lisbon Metro. Currently Freda lives and works in central London as a design consultant, education advisor and mentor. She is a UCA Board governor (University of the Creative Arts) and ISTD Board director (International Society of Typographic Designers).
6 November 2014: 1730-1930: Birmingham City University, P350 Lecture Theatre, Parkside Building, 5 Cardigan Street, Birmingham B4 7BD
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