Joseph Williamson - MA Show 2018

Questioning my previous illustration practice, I came to the conclusion that the ‘had-rendered aesthetic’ - which has become ubiquitous within food packaging and advertising, reminds us of times when attitudes were optimistic and less complicated by choice, technology, and the shortcomings of consumer culture. I seek to create work incorporating digital art with infographics and elements of graphic design. Making use of psychedelic colour schemes, I aim to subvert the way food and consumer choice are presented through advertising, as a means of exposing the artifice and superficiality of lifestyle. Addressing the class implications of healthy organic raw lifestyles, I hope to highlight the fact that these are being promoted from a position of privilege whilst other people are living below the breadline.
josephwilliamsondesign@yahoo.com

www.behance.net/jwilliamso2f5b

Entry to the MA show is free and more information can be found at https://www.wlv.ac.uk/mashow/