Friday, 26 September 2014

Mareike Seefluth MA Digital and Visual Communications

In the pre-computer era, handwriting was of enormous importance. Mareike believes we have learned a huge amount about personality from the handwritten letters .

"The content and meaning of what we write is the most critical thing, but we lose something deeply personal and meaningful if we stop writing by hand. When a friend's parent dies, what can replace a handwritten condolence card? Surely not a condolence email?!

So I wanted to create an advertising campaign for analogue communication by using the outcomes of my two main projects (statement-selfies and collecting worldwide handwriting stuff projects) and some smaller projects. So the outcome depends on the co-operation of known and unknown people worldwide.

Eco design concepts currently have a great influence on many aspects of design. Eco materials such as the use of local recycled materials reduces the environmental costs of shipping, fuel consumption and CO2 emissions. So I will use certified paper (FSC), bio inks and a climate-neutral production fitting in with the latest standards of eco design." says Mareike

More information about the 2014 MA show can be found here

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