Baines has worked as a freelance graphic designer since the 1980s. Among his clients have been Monotype, the Crafts Council, Matt’s Gallery London, and the Department of Culture, Media, & Sport. He has also written four books including Signs: lettering in the environment (with Catherine Dixon, Lawrence king 2003) and Penguin by design: a cover story 1935–2005 (Allen Lane the Penguin Press 2005). Since 1991 he has combined this work with teaching at Central Saint Martins where he is currently Professor of Typography. On Twitter as SarkyType.
His talk will focus on the the redesign and branding of Ditchling Museum of Art & Craft, which was opened in 1984 and in large part celebrated the lives of the artists and crafts people who made the village their home during the twentieth century. Significant among them from a lettering point of view were Edward Johnston, Eric Gill, David Jones and Joe Cribb. In 2007 the Trustees and Director took the decision to refocus the museum entirely on the art & craft community and obtained Heritage Lottery funding for a capital redevelopment project. The architects were Adam Richards Architects and the branding and graphic design were by Phil Baines. The museum reopened on 20 September 2013 and was shortlisted for the Artfund’s Museum of the Year Award 2014. The talk will outline the broader project, show examples of work from the collection, and describe the source and thinking behind the new branding which included a custom version of Gill Sans.