"a journey which takes you to strange places you have never been before, enables you to explore foreign cultures and experience moments away from daily life. With my project I want to motivate people from different backgrounds to get out of their comfort zone and try independent travel, away from all-inclusive holidays.
In doing so I am creating a brand, which is represented through its website, where the user can chose their destination and their way of travelling. In the next step the user gets send an individualized box with useful supplies (postcards, travel diary, tips, selection of typical sweets, recipes), which encourages, motivates and inspires the user to try a new way of travelling even it seems scary at first. It is unlike typical travel guides. It confronts the user with questions and reflections, engages cultural interaction and gives the impetus for unique experiences and experiments."
No comments:
Post a Comment