Written in a witty, readable style, this is a great book that unravels the detail behind the scenes of fashion brands. Appealing read for anyone with an interest in fashion or branding, Mark Tungate explores the popularization of fashion and helps to explain how marketing and branding professionals have turned clothes and fashion accessories into objects of desire. This book also includes exclusive quotes and brand strategy insight from designers, including Diesel founder Renzo Rosso as well as Paul Smith.
A number of copies of this book can be found in the Harrison Learning Centre
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