As a food photographer one is required to present food to stimulate taste. Pointing out the perfection of a dish or product leads to a consumer reaction in buying the product or cooking the dish. With my project, I would like to use food photography in a new way. In giving food a ‘voice’, my aim is to make people aware of current social issues such as food waste and therefore use food photography in a social context. My aim is to change consumers’ behaviour and attitudes and guide them towards a more sustainable lifestyle. Simultaneously, different photographic techniques will challenge me in expanding my food photographic skills.
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